Puzzle #80 - Solved! 1962 Imperial by Chrysler

[Otto Puzzell]

Know what it is?

Please, respond below and let us know what car you think you see here.


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Thanks!

[Ultra]

From a marque no longer being produced?

[Otto Puzzell]

Nope - still with us.

[Tifosi]

1962 Chrysler Imperial.




Dan

[Ultra]

1962 Chrysler Imperial.




Dan

I know what you meant, Dan.   For conversations sake and to chastise Karn for replying to my guess by saying this brand still was made today....... 

In 1962 Imperial was its own marque.  It was tiered above Chrysler in model hierarchy and intended to compete with Cadillac and Lincoln.

[Tifosi]

I knew of the Imperial being a separate make, but the car was usually referred to as a "Chrysler Imperial" by most of the people I knew...my father retired from Chrysler in 1989, and i always followed the company's practices closely.  It was a separate entity from 1955-1970, then became a Chrysler Imperial again in '71...kinda confusing, and I'm sure the public noticed.  Maybe that's why sales were never so great.

1964-1966 Imperials were popular demolotion derby cars around here for awhile...a sad end for such a magnificent automobile.



Dan

[Otto Puzzell]

'Imperial - a Product of the Chrysler Corporation' (as Imperial sales literature called it) may have not had any Chrysler badges, however it was designed, built and warrantied by Chrysler, a marque that still exists.

As it was positioned as a distinct division, I'll concede your point. 

[Ultra]

As it was positioned as a distinct division, I'll concede your point. 

As a Mopar guy, I honestly thought I recognized this as an Imperial.  When you said no, I never went looking. 

[Otto Puzzell]

I'm sorry. I didn't mean to mess anyone up. 

[Ultra]

I'm sorry. I didn't mean to mess anyone up. 

It is alright.  I was just explaining why I was giving you grief.