Non Sequitur Puzzle #185 - Jules Francois Crahay "The Imperial Collection".

[Otto Puzzell]

For 1 point, tell us, specifically, why are these women in this factory?

Only a complete answer will earn a point!  

If you haven't registered yet, you need to do so in order to reply.  You can do so by clicking here.

If you have not done so, please familiarize yourself with the AutoPuzzles Rules before attempting to solve this puzzle.

[Otto Puzzell]

Up

[bentleybob]

Fashion shoot for a magazine like Voque?

[Otto Puzzell]

You're on the right track, in that there is a fashion connection. Not for a magazine, however.

[richard cuyler]

I'm pretty sure it was a Vogue magazine shoot, done in the old Desoto plant in Dearborn, newly dedicated to the Imperial brand manufacture, this in 1960, by the looks of the car's grille. Chrysler were trying to reinvigorate the brand with quality connections like Vogue fashion, in this case called 'The Imperial Collection'. I'm certain as a youngster I saw the original magazine in my aunt's home, where I would devour the new car ads in her 'Saturday Evening Post', 'Vogue' and other magazines. The British car ads in 'The Illustrated London News' were so dull compared to the American colour, glamour and gloss - female models in fur coats and evening dress, looking so tiny in the already huge cars, because in the ads the cars had been 'stretched' to look even bigger! 

[bentleybob]

I think the whole setup was done  for Saks Fifth Avenue - New York and the Neiman -Marcus stores ...

[streamliner]

In 1960, Chrysler and dress designer Mr. Jules Francois Crahay created a style for women that was featured at Saks Fifth Avenue – New York and Neiman -Marcus stores called "The Imperial Collection". It was an important new presentation of automotive excellence and the best of French fashion designs.

Designer Crahay who was very knowledgeable of the American woman and her preference for ease and excellence created a different kind of photo shoot for the American woman. The photographs were taken at Chrysler's Imperial factory in Dearborn, Michigan during actual working hours. The goal of course, was that you will note a pleasant analogy between the clean, un-fussy lines of Mr. Crahay's work and the understated elegance of the 1960 Imperial model designs.

[Otto Puzzell]

I'm pretty sure it was a Vogue magazine shoot, done in the old Desoto plant in Dearborn, newly dedicated to the Imperial brand manufacture, this in 1960, by the looks of the car's grille. Chrysler were trying to reinvigorate the brand with quality connections like Vogue fashion, in this case called 'The Imperial Collection'. I'm certain as a youngster I saw the original magazine in my aunt's home, where I would devour the new car ads in her 'Saturday Evening Post', 'Vogue' and other magazines. The British car ads in 'The Illustrated London News' were so dull compared to the American colour, glamour and gloss - female models in fur coats and evening dress, looking so tiny in the already huge cars, because in the ads the cars had been 'stretched' to look even bigger!  

While this may have appeared in a magazine, the women were not dressed in that way for a shoot by a magazine.

[Otto Puzzell]

I think the whole setup was done  for Saks Fifth Avenue - New York and the Neiman -Marcus stores ...

Part way there...

[Otto Puzzell]

In 1960, Chrysler and dress designer Mr. Jules Francois Crahay created a style for women that was featured at Saks Fifth Avenue – New York and Neiman -Marcus stores called "The Imperial Collection". It was an important new presentation of automotive excellence and the best of French fashion designs.

Designer Crahay who was very knowledgeable of the American woman and her preference for ease and excellence created a different kind of photo shoot for the American woman. The photographs were taken at Chrysler's Imperial factory in Dearborn, Michigan during actual working hours. The goal of course, was that you will note a pleasant analogy between the clean, un-fussy lines of Mr. Crahay's work and the understated elegance of the 1960 Imperial model designs.

A complete and point-paying answer.