Solved:Wendax 485 - Liquigas promotion truck by Fratelli Macchi on Lancia Esatau

[Wendax]

UFO or MAN? CIA or Citroen? Who knows?

For one point, please respond and identify this vehicle.

[Wendax]

up

[Wendax]

up again

[grobmotorix]

I think this has been a mobile show truck for presenting electric goods in the 1950´s or 1960´s, but do not remember the company who ran it.

Maybe some kind of Bosch or AEG.

Has it been a german company?

[Wendax]

I think this has been a mobile show truck for presenting electric goods in the 1950´s or 1960´s, but do not remember the company who ran it.

Maybe some kind of Bosch or AEG.

Has it been a german company?

Mobile show truck: yes
Electric goods: no
1950s or 1960s: yes
German: no

[Allemano]

French?

[Wendax]

French?

No

[Allemano]

from Europe?

[Wendax]

Yes

[SACO]

Italian ?

[Wendax]

Si

[Allemano]

di Boneschi?

[Wendax]

I have to look up my source this evening whether a coachbuilder was named. I don't think so. I need the marque of the base truck and what the subject of the presentation was.

[Allemano]

Alfa Romeo?

[Wendax]

No

[SACO]

Liquigas by Viberti ?

[Wendax]

I don't know the coachbuilder, but it was used to demonstrate the advantages and possibilities of gas in the household. Still we need the chassis supplier.

[SACO]

I have the name of the coachbuilder but not the chassis 

[Wendax]

Great picture. Have a guess about the chassis maker, it's easy. Locked for you.

[SACO]

Lancia !

[Wendax]

One more try 

[SACO]

Fiat ?

[Wendax]

Si

One more point for you!

[Wendax]

Another view:

[pguillem]

According to Donatella Biffignandi from the Museo dell'Automobile (2004), the "Carro di Fuoco", as it was named, was using a Lancia Esatau chassis and was bodied by the Carrozzeria Fratelli Macchi after a design by Franco Campo and Carlo Graffi from Torino.  It was presented at the Concorso Internazionale di Veicoli Pubblicitari in Bari in 1951.

Nello stesso anno si svolse anche un Concorso Internazionale di Veicoli Pubblicitari a Bari, vinto dal "Carro di Fuoco" della Società Liquigas, realizzato su telaio Lancia Esatau dalla Carrozzeria Fratelli Macchi, su disegno degli architetti Franco Campo e Carlo Graffi di Torino. Faceva "rimanere a bocca aperta", come si scrisse. Grazie ai grandi pannelli ribaltabili, sembrava "un gigantesco insetto, qui piovuto dal pianeta Marte". "Rappresenta qualcosa di veramente nuovo nel campo dei veicoli pubblicitari – scrive l'autorevole "Motor Italia" nell'autunno 1951 – con la sua forma aerodinamica, la struttura esterna tutta in leghe di alluminio, in cristalli Securit e in Plexiglas, con le luci colorate che di notte l'annunciano di lontano.