Solved - NEH 3142: El Scandinavia spoof of 50s Cars of Tomorrow from Bruce McCall's Dream-o-Rama

[Carnut]

Care for a glass of champagne to ease the boredom of driving this thing?!
How times have changed..  Or have they?!

Tell me what this is and explain all about it, for 1 point:

ANYONE FOUND GIVING ANSWERS OBTAINED BY USING GOOGLE SEARCH BY IMAGE MAY BE BANNED FOR AN INDETERMINATE PERIOD!

[Carnut]

Experts?

[Hiawatha]

El Scandinavia MK XXX 1956,(The look of today tomorrow), from Bruce Mc Call book The Last Dream-O-Rama, The cars Detroit forgot to build.

[Carnut]

El Scandinavia MK XXX 1956,(The look of today tomorrow), from Bruce Mc Call book The Last Dream-O-Rama, The cars Detroit forgot to build.

It is from that Bruce McCall book, yes, but you haven't explained all about it as requested in the original post.
But since you've got so far I'll lock it for you for 24 hours to see if you can elaborate a bit.

[Hiawatha]

Only thing I can add is that Bruce McCall's cars, companies and situations were all fictional. The book was a satyrical attack on all the excesses of the American fifties.
The caption for the El Scandinavia said:
"The car of today, Tomorrow" was Matterhorn Motors promotional theme for 1956, and semanticists,at least those with the time and inclination,still bicker over its precise meaning: a promise or an IOU.
Should the above not be sufficient, please unlock.

[Carnut]

I'll give you the point for that.
Actually what I was looking for was that this is a spoof, taking the mickey out of all those weird and wonderful "cars of the future" drawn in the 1950s.

[fyreline]

I thought it was universally understood that Bruce McCall's wacky and wonderful creations . . . many of which have been featured on this forum over the years . . . are not real cars. In any case, we never get tired of seeing them.

[Carnut]

I thought it was universally understood that Bruce McCall's wacky and wonderful creations . . . many of which have been featured on this forum over the years . . . are not real cars. In any case, we never get tired of seeing them.

Of course none of them are real, but I think this one was supposed to be way over the top to even take the mickey out of the usual fantastic creations!

[Otto Puzzell]

I don't consider McCall's wacky cars an 'attack'. I see it as an nostalgic and skewed homage to the automotive ad illustrations by which he earned his living early in his career. 

[fyreline]

I completely agree . . . Bruce McCall's vehicles resonate so clearly because he knows just how these monstrous marvels would have been presented had they existed. It's like reading a "real" ad for an unreal product. Hopefully anyone who was unfamiliar with his work has been prompted to seek out more. I always enjoy seeing them here, and there's usually one or two people who actually think - briefly - that they're on the level. That's farce at its finest.

[Carnut]

I don't consider McCall's wacky cars an 'attack'. I see it as an nostalgic and skewed homage to the automotive ad illustrations by which he earned his living early in his career.

All right then, a gentle poke at them..!