Yes, but will is suck, like their other products??

[Otto Puzzell]

Government documents reveal Dyson is making an electric car

"The government is funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire. This will secure £174m of investment in the area, creating over 500 jobs, mostly in engineering."

http://www.engadget.com/2015/03/16/dyson-battery-sakti3/

[Stephen M]

The EV market is an interesting one. I submit that electric motors and automotive chassis are fairly mature technologies. You're not going to get a sudden, dramatic increase in performance from those. Continued incremental improvements are likely to be the order of the day.

So the EV market will belong to whoever makes a breakthrough in battery cost or energy density. I don't know when/if that's coming, but I'm skeptical that a $15 million investment will bring about a significant improvement in battery technology that can be scaled to mass manufacture. But I've been wrong before.

So yes, I'd bet on the end product sucking. 

[Ultra]

Yep.  Suck written all over it.

[FrontMan]

....perhaps it'll sell; but only if there's a vacuum in the market.

[Carnut]

....perhaps it'll sell; but only if there's a vacuum in the market.

[lordairgtar]

The only reason people in the US think Dyson vacs are good is because of the Brit accent of the guy selling them in the commercials and the fact that it is expensive.

[Carnut]

Even we are conned by it!
I bought a Dyson vac and hated it; it ended up being taken to the rubbish dump...